Agadir & Beyond: The Best Places to Visit (2025 Travel Guide)

By Red City Craft | Travel & Heritage

Agadir & Beyond: The Best Places to Visit (2025 Travel Guide)

By Red City Craft | Travel & Heritage

12/13/2024 - 12:00

#Travel & Packing Guides

While Marrakech is the beating heart of Morocco, Agadir is its deep breath. Located on the Atlantic coast, Agadir offers something the Red City cannot: 300 days of sunshine, cooler breezes, and the rhythm of the ocean.

But many travelers ask: "Is Agadir worth visiting?" If you stay only in the all-inclusive resorts, you might miss the magic. But if you use Agadir as a base to explore the wild coast, the artisan villages, and the hidden valleys, it is unforgettable.

Here is your curated guide on what to do in Agadir, blending adventure with the slow-living ethos of Red City Craft.

1. Souk El Had: The Artisan’s Labyrinth

If you visit only one place in the city center, make it Souk El Had. It is one of the largest markets in Africa, with over 6,000 stalls. Unlike the chaotic maze of Fez, this Souk is organized, open, and slightly more relaxed.

What to Buy:

Amlou: The "Moroccan Nutella" made from almonds, honey, and Argan oil.
Leather Goods: Agadir is famous for sturdy sandals and bags.
Spices: The Berber blend is unique here.

🛍️ Travel Tip: Love the Moroccan bags but hate the luggage fees? We source the finest Moroccan Travel Bags and ship them directly to your door from our workshop. No haggling required. https://redcitycraftshop.etsy.com/?ref=seller-platform-mcnav&section_id=54331920

2. Taghazout: The Surfer’s Bohemian Village

Distance from Agadir: 20km (30 min drive)

Taghazout has exploded in popularity (with 9,900 monthly searches!), transforming from a sleepy fishing village into Morocco’s coolest bohemian hub. It is the place to watch the sunset, drink mint tea, and embrace the slow life.

The Vibe: Whitewashed houses cascading down to the sea, blue fishing boats, and rooftop yoga studios. It is the perfect spot to wear your Summer Gandoura for an effortless beach look.

⚡ Experience It: You don't need to be a pro to surf here. The waves at Panoramas Beach are perfect for beginners. Taghazout Surf Lesson for Beginners

3. Paradise Valley: The Hidden Oasis

Distance from Agadir: 35km (50 min drive)

If you are looking for nature and hiking, Paradise Valley is non-negotiable. Tucked into the High Atlas mountains, this valley is filled with natural rock pools, palm trees, and turquoise water.

Pro Tip: Go early (8:00 AM) to beat the crowds. The hike is moderate, but bring good shoes. After the hike, locals serve tajines right by the water’s edge.

⚡ Experience It: The roads can be tricky. We recommend a guided day trip that includes transport and a guide to the hidden pools. Paradise Valley Day Trip from Agadir

4. The Argan Region: Liquid Gold

Agadir is the capital of the Souss region, the only place in the world where the Argan tree grows naturally. You will see goats climbing these trees along the highway—a sight you won't believe until you see it.

Why it matters: True Argan Oil is a labor of love, cracked by hand by Berber women cooperatives. It is the secret to the famous Moroccan "Hammam Glow."

🧖‍♀️ Bring the Spa Home: Can’t fit glass bottles in your suitcase? Discover our Organic Spa & Hammam Collection. We sell pure, cosmetic-grade Argan oil and Black Soap, packaged securely for international shipping.

5. Sandboarding in the "Petit Sahara"

Location: Tifnit or Taboga Dunes

You don't need to drive 8 hours to Merzouga to see sand dunes. Just an hour south of Agadir, the desert meets the ocean. The "Small Sahara" offers massive sand dunes right next to the crashing Atlantic waves.

It is a surreal landscape perfect for sunset photography and adrenaline.

⚡ Experience It: Combine a 4x4 Jeep Safari with Sandboarding for the ultimate day out. Agadir 4x4 Desert Trip & Sandboarding