A Story of Resilience & Creation
Agadir suffered immense loss in 1960 when a devastating earthquake leveled much of the city, including its centuries-old medina. Three decades later, Coco Polizzi—a Moroccan-Italian artist and architect—began to rebuild what was lost.
La Médina d’Agadir, opened in 1992, is not a copy of the old medina but a heartfelt re-creation inspired by traditional Berber building techniques. Using local materials—white stone, ochre earth, eucalyptus wood, and slate from the Atlas—Polizzi created an authentic environment that preserves the essence of Morocco’s architectural soul.
Walking through its alleys feels like stepping back into history, yet everything is meticulously maintained to welcome visitors.
Architecture, Artisans & Atmosphere
Traditional Design
The Medina’s design combines winding alleys, tall archways, and intimate courtyards. Its earth-toned walls glow under the Moroccan sun, and every detail—from carved wooden doors to mosaic fountains—reflects Amazigh craftsmanship.
Artisan Workshops
One of the most memorable aspects of a visit is watching artisans at work. Within the Medina, you’ll find workshops for:
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Woodcarving: intricate designs shaped from fragrant thuya wood.
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Pottery & Ceramics: clay molded and painted in vivid Berber patterns.
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Leatherwork: traditional bags, slippers, and belts made by hand.
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Mosaic Art: colorful zellige tiles arranged into breathtaking patterns.
These workshops don’t just showcase the crafts—they invite you into the creative process. You can speak with artisans, observe their skills, and often purchase unique handmade souvenirs directly from them.
Gardens & Cafés
Between visits to studios and exhibits, pause in shaded gardens filled with palms and aromatic plants. Enjoy a mint tea at a café tucked into the Medina, and you’ll understand why this space is often called an “open-air museum of Moroccan life.”
Practical Information
Just 4.5 km south of central Agadir, in the Bensergao district.
Location
A short taxi ride or shuttle bus from the city center.
Getting There
Typically from 8:30 a.m. to 20 p.m. (check locally before visiting).
Opening Hours
Around 40 MAD for adults and 20 MAD for children
Entrance Fee
Make It Easy with a Guided Tour
For travelers who want a seamless experience, a guided tour is the best option. You’ll not only explore the Medina but also combine it with other highlights of Agadir, such as the Kasbah Oufella for panoramic views or the bustling Souk El Had.
✨ Recommended Experience: Old Medina of Coco Polizzi and Agadir Tour on GetYourGuide
This half-day guided tour includes:
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Pick-up and drop-off from your hotel.
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Entrance to La Médina d’Agadir.
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Guided insights into the history and architecture.
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Visits to other Agadir landmarks, blending history, shopping, and sightseeing.
With everything arranged, you can simply relax and soak in the atmosphere.
Capture the Magic
Bring your camera—La Médina d’Agadir is incredibly photogenic. Look out for:
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Sunlight casting shadows on carved arches.
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Vibrant mosaic fountains.
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Hands of artisans shaping clay or weaving patterns.
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Intimate courtyards framed by bougainvillea.
These details make the Medina not only a memorable experience but also a perfect subject for Instagram and Pinterest posts.