Effortless Elegance from the Maghreb.

Experience the flowing silhouettes that have defined Moroccan style for centuries. Our fashion collection features the iconic Moroccan Djellaba for everyday modest luxury, the versatile Open Caftan for resort styling, and the regal Takchita for weddings. Each piece is crafted from premium fabrics like silk velvet and breathable cotton, finished with intricate hand-embroidery.

• The Connection: Confused by the different styles? Read our 2025 Guide to Moroccan Dresses to learn the difference between a Caftan, Djellaba, and Takchita.

👉 Shop The Fashion Collection on Etsy

The Art of the Pour.

In Morocco, hospitality is a language spoken through tea. Elevate your hosting with our collection of authentic tools: hand-engraved Silver Teapots (Barrad) designed for aeration, and mouth-blown Geometric Tea Glasses (Kassan) that add a jewel-toned sparkle to your table. These are not just kitchen items; they are the centerpieces of connection.

• The Connection: Want to brew like a local? Learn the authentic recipe and technique in our guide: How to Make Mint Tea with Fresh Mint.

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Wearable Art Inspired by Architecture.

Carry a piece of the Red City with you. Our signature tote bags are crafted from rich velvet brocades inspired by the Zellige mosaic tilework found in historic Marrakech palaces. Structured, spacious, and stunning, they are the perfect fusion of ancient geometric art and modern travel utility.

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Ancient Beauty Secrets of the Sahara.

Uncover the pure, organic beauty recipes of North Africa. Our apothecary collection brings the Moroccan Hammam experience to your bathroom. Discover the detoxifying power of Blue Nila Powder from the Sahara and the nourishing richness of traditional Black Soap. Pure ingredients, time-tested results.

• The Connection: Curious about the "Blue Secret"? Read our guide: [What is Nila Powder & How to Use It?]

👉 Shop Beauty & Spa on Etsy